Built in the Field, Refined with Thousands of Reps
This isn’t theory. It grew out of high‑stakes rooms - introductions to CEOs, live stages, and cold approaches that couldn’t be fumbled. The playbook was stress‑tested and simplified until anyone could run it.
People who couldn’t afford to fake it.
A repeatable switch, not a pep talk.
Real‑World Wins
“Avoided networking for 15 years. Ten days on this and I led a roundtable and booked three partner calls.”

